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Updates


September 6, 2018



By: Christine Ann U. Ibarreta

 











 






 





August 08, 2018



By: Christine Ann U. Ibarreta

 




 








 
 
May 12, 2018



By: Christine Ann U. Ibarreta

 












 

HOSPITALITY OUTLOOK: SUSTAINABILITY & BUSINESS MANAGEMENT
 
With the Philippines in line with the top leading global travel destinations, 
it has now become a very promising market in the region for investment, projects and operations in the industry. 
Join us as various professionals contributing in the tourism and hospitality share their insights about sustainability.
Book now and e-mail [email protected] for more details.

 





 




May 12, 2018



By: Christine Ann U. Ibarreta

 








First HSMA Great Room Sale
 
Missed out on that much-needed summer vacation? Fret not, travel junkies, as the Great Room Saleis bringing you big hotel discounts on May 30-31 at the Glorietta 3 Activity Center, Makati City.
 
Organized by the Hotel Sales & Marketing Association International, Inc. (HSMA), the first Great HSMA Room Sale offers discounts of up to 60-70 percent on hotel and resort rooms, plus a free upgrade to the next room category or suite.
 
For the Great Room Sale, HSMA has recruited the participation of the following establishments: Ace Suites, Astoria Hotels and Resorts, Azalea Hotels and Residences, Bayleaf Hotels, Best Western Hotel, Bluewater Maribago Resorts, Conrad Manila, Golden Phoenix Hotels, Manila Marriott Hotel, Microtel Puerto Princesa, Island Cove, Seda Hotels, and many more. Entrance to the event is free.

If you have concerns, please let us know. Thank you very much!

All the best,
MABS BALATBAT Ex-link Management and Marketing Services Corp.
Rm 801, TCI Tower, West Capitol Drive Cor. Stella Maris St. Brgy. Kapitolyo, Pasig City
Trunk Line : (02) 535 1150 | Tel.Fax No.(02) 633 0153
Mobile No.: 09067816105
Email: [email protected], [email protected]
Website: www.exlinkevents.com | Blog: www.exlinkeventsblog.com | Facebook:www.facebook.com/exlinkevents | Twitter: www.twitter.com/exlinkevents

 




April 28, 2018



By: Christine Ann U. Ibarreta

 








Dear Exhibitors,
 
Just a few weeks to go before the Great Room Sale which was originally scheduled on May 14-15, 2018 in Glorietta Activity Area, Makati. In line with this, we would like to inform you that we are moving the schedule of this event on May 30-31, 2018 to give participants an ample time for their preparation. We hope that you will agree with us that this change is beneficial to all Great Room Sale exhibitors.

If you have concerns, please let us know. Thank you very much!


All the best,
MABS BALATBAT Ex-link Management and Marketing Services Corp.
Rm 801, TCI Tower, West Capitol Drive Cor. Stella Maris St. Brgy. Kapitolyo, Pasig City
Trunk Line : (02) 535 1150 | Tel.Fax No.(02) 633 0153
Mobile No.: 09067816105
Email: [email protected], [email protected]
Website: www.exlinkevents.com | Blog: www.exlinkeventsblog.com | Facebook:www.facebook.com/exlinkevents | Twitter: www.twitter.com/exlinkevents


 



April 03, 2018



By: Christine Ann U. Ibarreta

 







 







March 16, 2018



We all heard DOT, DILG, and DENR receommending to the President a total closure of Boracay.
They have a job to do so, so as all the Boracay Employess. Lives are affected.
Yes, to closing to those that have violated until such time that they have made the needed rectification to be compliant. Why penalize those who follow the rules. WE SHOULD show the public the good Boracay.
If Boracay needs to be cleaned, let's do it! Involve the stakeholders, they are much willing to assist. Government should have granted an audience with the stakeholders and have an honest and sincere discussion.
We are all for Boracay's Suistainability. It is very important to preserve it's environment and make it clean and healthy for the local people, it's wildlife and waters for this generation to enjoy as well as our children's children.
It is our prayer that government re-consider an alternative move to not totally close this paradise. 

 


March 08, 2018




 



March 05, 2018




HSMA STATEMENT

We, the HSMA - an organization of hotel sales and marketing professionals composed of 120 member hotels and resorts all over the Philippines express our appreciation for President Duterte’s call to address the long-standing problems in the premier resort island of Boracay. 
 
 
 We agree that the crisis has reached critical proportions and an immediate solution is needed through the joint efforts of the DOT, DILG and DENR. 
 
 
HSMA endorses the closure and rectification of non-compliant establishments in Boracay and support and uphold properties that follow sanitation and environmental policies and allow them to continue operating their businesses.
 
 
Government  agencies need to address the issues namely audit and accreditation of all tourist establishments on the island and release a list of non compliant hotels to warn clients (intl and local) to desist from patronizing them until they follow the law.
 
 
We stand with our colleagues in HSMA dubbed #oneboracay : 
 
O-ne stand.#oneboracay
 
N-on closure of Boracay to ensure that employees continue their livelihood and are protected during the rehabilitation ; manage the bookings already confirmed of local and international visitors during the rehabilitation period. 
 
E-nlighten government officials of hotels and resorts sales and marketing situation in order to act as one and mitigate negative impact of rehabilitation 
 
B-e vigilant in protecting the island of Boracay consistently named as best island by global travel companies and ensure its preservation for all generations 
 
O-rganize   Boracay as a sustainable tourism zone.  Stakeholders and Tourists will be educated on how to protect the island for everyone to enjoy.
 
R-eport and monitoring system to be implemented to eradicate abuses and violations against environmental and security breaches 
 
A-ggressive marketing campaigns to inform the public on the rehabilitation plan, schedule and programs so vacationers will be guided on how to enjoy Boracay during the rehabilitation 
 
C-ooperation between public and private sectors is imperative with close communication to ensure the success of the Boracay Project and beyond 
 
A-im for a reinvigorated Boracay that will be safe, secure, special, spectacular and stunning and continue to be a top Philippine destination for always 
 
Y-OU and I have this one golden chance! 
 
 
 
Our recommendations : 
 
- To gather all stakeholders, principally owners and general managers to discuss mitigation plans, communicate the stages of the rehabilitation or closure by sections to concerned parties, employees, tourism partners etc
 
- To lay out plans for rehabilitation and dismantling of structures violating easement laws
 
- To relocate reservations of guests in properties that will be affected by the rehab works
 
 
- To manage employees paid and unpaid leaves, rotations and wages during closure for those who will be affected
 
- To prepare Re-Opening Plans and Programs for those that were closed down
 
- To prepare a Boracay Project Bash to announce the plan and organize an upbeat campaign that everyone will look forward to and welcome the repair and maintenance work.  Use catchy slogans “Boracay Becomes Better” ; “Boracay’s Best is Coming” to capture the positive tone of the program and downplay the hardships, construction, disruption etc. 
 
- To organize a formal announcement of the completion of rehabilitation and introduce a new and better Boracay with week-long island fiestas with special reopening promotions and gifts and thank you parties. A joyful relaunch is in order. 





February 08, 2018



By: Christine Ann U. Ibarreta

 









 


Globe Digital Ventures Presentation


 


 


 

Janurary 29, 2018



By: Christine Ann U. Ibarreta


 






 

 

 

HSMA Distribution Strategy Workshop @ Marriott Hotel Manila, Grand Ballroom Ceremonial Hall

Distribution Strategy Studio- 1st Philippine Edition on 06th February 2018.

A must attend and important event for Philippine hoteliers, made especially for independent and hoteliers across the country.

Meet the revenue, online distribution & e-commerce experts from the Industry (Asia - Pacific). 
Learn the newest trends & best practices in revenue management & online distribution.


Program:

Phase 1 – 1100H to 1345H - General Membership Meeting/ Tourism Update

Phase 2 – 1400H to 1800H - Distribution Strategy Studio

Limited slots available.
 

Registration link: https://rategain.com/events/distribution-strategy-studio-manila/
 

 


 


 

 
 


By: Cristina S. Carreon

 






 

 

Dear HSMA Colleagues,

Christmas is just around the corner and it is time to celebrate and give thanks to what has been and what will be. It is also the time to get together and have fun.

Christmas Theme 2017: Shanghai Nights

May we solicit from you gift certificates which will be auctioned off to our general membership? 

See you on December 05, 2017 from 4:00pm, Salon de Ning, The Peninsula Manila, Ayala Avenue, Makati City. Please extend the invitation to your deputies. Kindly fill up the attached registration form.

Kindly respond by filling out the form below to confirm your attendance and fax to (02) 893-5391 or email to [email protected] Kindly send this on or before Dec. 01, 2017

Best regards, 

CRISTY CARREON
Secretary, HSMA

This message and any attachment are confidential and may be privileged or otherwise protected from disclosure. If this message has been received by mistake please let us know by reply and then delete it from your system. You should not copy this message or disclose its contents to anyone.

========================================================

Thank you for your attention and response, we look forward to seeing you at our General Membership Meeting /Christmas Party on December 5, 2017 at the Salon de Ning, The Peninsula Manila.

CONFIRMATION FORM

(Please email your confirmation to [email protected] on or before December 02, 2017. You may also fax this to (02) 893-5391.

Yes, we are confirming attendance 
Hotel/Resort Name: 
Names of Attendees: 



No, we are unable to attend.

Registration fee: Php 1,300.00

 

 


By: Christine Ann U. Ibarreta


 









PRESS RELEASE

 

Virtus Awards 2017 Winners Named


The Virtus Awards of Hotel Sales and Marketing Association announced its third set of winners at a formal  reception at the Mayuree Grand Ballroom of Dusit Thani Manila.
Three individuals and a marketing team were cited as Virtus Awardees 2017 namely :

 

Outstanding Sales and Marketing Associate:
Jaymart B. Lorenzo, Sales Executive, Quest Hotel and Conference Center Clark



Outstanding  Sales and Marketing Manager:
Maria Teresa Josefa T. Cruz, Asst. Director of Events, Dusit Thani Manila



Jac David S. Pimentel, Director of E-Commerce, Sofitel Philippine Plaza Manila



Outstanding Sales and Marketing Leader:
Amie C. Villena, Director of Sales, The Bellevue Resort



Outstanding Marketing Campaign of the Year :
A Pet Friendly Gem in Laiya:  Acuaverde Beach Resort
Team Leader: Tess Samaniego, Marketing Communications Manager


Winners were given a special trophy designed exclusively by award-winning artist Joey Ong. Miniature Virtus tropies were awarded to all nominees. 

(LEFT to RIGHT): Jac David Pimentel-Sofitel Philippine Plaza Manila and Maria Teresa Josefa Cruz ( 3rd from L) Dusit Thani Manila tied together for the Outstanding Sales and Marketing Manager, Christine Urbanozo – Ibarreta, HSMA President and Director of Sales and Marketing of Golden Phoenix Hotel Manila, The Marketing Team of Acua Verde Beach Resort: A Pet Friendly Gem in Laiya- Winner of Marketing Campaign of the Year led by Tess Samaniego, Amie Villena – The Bellevue Resort, winner of Outstanding Sales and Marketing Leader award, Rose Libongco- VIRTUS Chair,Margarita Munsayac-HSMA Chair and VP for Sales and Marketing Bluewater Resorts,Marvin Nisperos- Estigoy, VP for Sales – Business Mirror, Carmela Bocanegra, HSMA Director for Public Relations and VP for Sales & Marketing Chroma Hospitality Inc. and Jaymart Lorenzo – Quest Hotel and Conference Center Clark, winner of Outstanding Sales and Marketing Associate.



Keynote Speaker and Guest of Honor Gina Lopez, President of I Love Foundation, enjoined the hoteliers to participate in her advocacy of helping grassroots communities to rise from poverty by supporting the farmers, fishermen and craftsmen in their respective destinations and buy and market their products. 
 


The spectacular musical group Nocturnal performed an explosive opening number as well as an impressive closing. The charming cast of the musical Chitty Chitty Bang Bang gave an except of their performance at the Newport Performing Theatre. 
 

Cast of Chitty Chitty Bangbang
 
Nocturnal Group
 
Executives and associates of various hotels and resorts around the country, officers of the Department of Tourism, TIEZA, Philippine Air Lines, Virtus judges from tourism , business and academe graced the occasion.
 
HSMA president, Christine Urbanozo- Ibarreta shared that through Virtus Awards, we reward the passionate and driven sales and marketing individuals; and develop the next breed of hospitality ambassadors." 

1. To recognize the efforts and commitment of the core members of the hotel , whether they come from 3 star, 4 star or 5 star hotels, we focus on the real 
STARs FOR ALL SEASONS!– it’s sales and marketing professionals, day-in or day-out,  rain-or-shine, are working tirelessly to sustain revenue growth and meet the often impossible sales targets;
2. to reward the passionate, persevering, driven and determined hotel sales and marketing professionals; and
3. to highlight the brilliant and noteworthy hotel marketing campaigns and concepts and to showcase the excellence of the Filipino sales and marketing professionals
She adds that HSMA continues to be highly relevant to the Philippine Travel and Tourism industry and continue to speak their minds, steadfast in sharing their expert views, and are not persuaded by influence or intimidation.  They welcome innovation  and embark on new and relevant partnerships, alliances and projects with new industry players and stakeholders.
 
 
( L-R) Rose H. Libongco and Margie Munsayac


Rose H. Libongco, Chair, Virtus Awards 2017 said that "We believe that well-trained personnel in a well-supported environment breed innovation and creativity, thus bolstering our initiative for the Philippines to become a global leader in world tourism."
 
Now on its third year of Virtus Awards of Excellence, Margarita F. Munsayac, Chairperson, can only speak volume about the association.
Not only they are committed to providing
above par service but also encouraging others to follow suit.
"It tells us in clear, ringing terms that as an industry,  we value quality; as an organization, we lead the way to doing more than our best; and as an individuals, we pledge our personal signature in the stamp of quantum best that this award pushes," she said.


OTHER PHOTO SUPPORTS;

 

L-R Joy D. De Mesa, Vice President of HSMA, Carmela H. Bocangera, Director for Public Relations, HSMA,  Christina Carreon, Director of Program, HSMA,  Christine Urbanozo- Ibarreta, President, HSMA, Gina Lopez, Environmentalist, Rose H. Libongco, Chair, Virtus Awards 2017, Margarita F. Munsayac, Chairperson, HSMA, Ma. Celeste “ Tet” Romualdo, Director for Membership, HSMA,  Jonalyn C. Agrazada, Director for Ways and Means, HSMA


 

 




By: Christine Ann U. Ibarreta

 





 




We all heard DOT, DILG, and DENR receommending to the President a total closure of Boracay.
They have a job to do so, so as all the Boracay Employess. Lives are affected.
Yes, to closing to those that have violated until such time that they have made the needed rectification to be compliant. Why penalize those who follow the rules. WE SHOULD show the public the good Boracay.
If Boracay needs to be cleaned, let's do it! Involve the stakeholders, they are much willing to assist. Government should have granted an audience with the stakeholders and have an honest and sincere discussion.
We are all for Boracay's Suistainability. It is very important to preserve it's environment and make it clean and healthy for the local people, it's wildlife and waters for this generation to enjoy as well as our children's children.
It is our prayer that government re-consider an alternative move to not totally close this paradise.