HSMA

CONTACT DETAILS

INFORMATION ENTRY

INFORMATION NOMINATOR

Name of Property

Last Name, First Name, MI

Name of Team Leader

Organization

Position

Email Address

Mobile #

Landline #

Names of Team Members Position

RELEVANT BACKGROUND INFORMATION ON THE ENTRY

Instructions: Please ensure that the correct title and details (including spelling) of the ENTRY is indicated as this will be used in HSMA’s permanent records.

Title of Campaign

Date of Exposure (Please status.)

New Revival Sustaining

Name of Member Property

Address of Member Property

Media or Marketing Channels Used. (Please check as appropriate. Indicate Other Media in blank space.)

Brochures

Radio Commercials

TV Commercials (Local)

Internet

Newspaper Ads

Direct Mail

TV Commercials (Foreign)

Sponsorships

Magazine Ads

Signage

Product Placement

Corporate Tie-ups

MARKETING OBJECTIVES AND CONTENT

Provide a brief background on the campaign. Clearly state the organization’s marketing goals. Characterize the composition, size and location of the target audience. State market research that was undertaken prior to planning the campaign. Describe the key message of the campaign and features, as well as benefits, which distinctively sets the campaign apart in the marketplace. Quantify in terms of Php, population, frequency/time, area etc. (Remaining Words: 400 Max)

CREATIVITY AND INNOVATION

Describe the production process and delivery methods that were used. What new and innovative ideas were incorporated into the campaign? How was the message communicated to the target audience? How was publicity generated? Demonstrate how at least two (2) marketing channels were employed, show materials and communication. Quantify in terms of Php, population, frequency/time, area etc. (Remaining Words: 400 Max)

RESULTS & RETURN ON INVESTMENT

State which of the set goals were achieved and illustrate how these were achieved. Describe metrics used to measure the effectiveness of the campaign. Provide quantifiable results of the campaign. Show impact on Total Revenue (TORE). State total budget versus actual cost, revenue generated from the campaign, and return on investment. Quantify in terms of Php, population, frequency/time, area etc. (Remaining Words: 400 Max)

PRESENTATION

Oral and visual presentations must show clarity, creativity and originality to make sure that the intended marketing impact is also impressed upon the judges. Quantify in terms of Php, population, frequency/time, area etc. (Remaining Words: 400 Max)

DECLARATION

We hereby declare that the facts and accompanying information stated in this NOMINATION FORM FOR OUTSTANDING MARKETING CAMPAIGN, are true, correct and verifiable, to the best of our knowledge, and satisfy the eligibility criteria of the VIRTUS AWARDS.

If this nomination makes it into the SHORTLISTING of candidates for further evaluation, we consent to submit additional information which the HSMA Organizers & Judges may require. We understand that the information will be used by the Organizers & Judges in evaluating the Final Awardees and we consent to the use of such information for that purpose.

Finally, if selected as a Finalist or Award Recipient, we hereby authorize the release and use, in connection with the VIRTUS AWARDS for 2017 and henceforth, of our names, our Property’s Name, non-financial information, photographs, video and audio recordings of us in any form of media and from whatever source.

Signature over Printed Name/NOMINATOR

Signature over Printed Name/TEAM LEADER