SilverNeedle® Hospitality explores and converts the most business-attractive and market-appealing acquisition, joint venture and investment opportunities that will fund the development of hotel-based and mixed-use projects, greenfield/brownfield sites and strategic partnerships with established hospitality stakeholders.

SilverNeedle® Hospitality also provides services that include operations, project management, conceptualisation, master planning, interior design, architecture, engineering requirements, lease and key money deals, existing property lease without renovation and worldwide sales and marketing distribution.

Our integrated business strategy creates the dynamism, drive and ability to realise our brand promise of “Innovative Ideas, Flawlessly Executed” and grow to be the leading hospitality brand in the Asia-Pacific region.